Before you create new content, audit what you have. This checklist covers every signal that matters for AI ranking — work through it once and you'll know exactly where to focus.
Most brands have a content library that's already 80% of the way to strong AI visibility. The problem isn't volume — it's optimization. A systematic audit almost always surfaces quick wins that outperform publishing new content.
Score yourself out of 20. Anything below 14 means there are significant AI visibility gains available without writing a single new word.